If you run a fashion brand and sell on Myntra (or want to) chances are you’ve asked this question: How do I make more people see my products and actually buy them?
The answer is simple but often ignored: Product Listing Ads (PLAs).
Myntra is not like other marketplaces. It is where people go to discover style. But discovery does not happen on its own. This is where PLAs come in. If done right, they put your products in front of buyers who are ready to shop.
If you’re new to Myntra, here is their official guide that can help you get started.
Further, we’ll break down how PLAs work, what to keep in mind when running them, common mistakes to avoid, and how real brands are using them to grow. If you are just getting started or want to scale your sales, you’ll walk away with clear, practical steps.
What Are Product Listing Ads (PLAs)?
PLAs are ads that help your products show up more often and in better spots on Myntra. They are like paid placements. These ads don’t look like regular banners. They look like normal product listings but they appear higher on the page, in search results, or even on homepages during big sale events.
They are subtle but powerful.
A well-run PLA campaign can mean the difference between a product that sits unseen and one that sells out.
Why PLAs Matter for Your Brand
Myntra is a discovery-first platform. People come here to find what’s new, what’s trending, and what fits their style.
Even if you have great products, they can get buried under thousands of listings if you don’t support them with visibility. PLAs help fix that.
They allow you to:
- Appear in front of the right shoppers
- Drive more traffic to your product pages
- Increase conversions with better placement
- Support new launches and high-stock items
And unlike organic rankings, you don’t have to wait weeks to see results. You start getting data and impressions almost immediately.
How Do PLAs on Myntra Work?
Let’s break it down in simple terms. Running PLAs involves:
1. Product Selection
Not every product should be promoted the same way. Pick products that have:
- High potential to sell
- Good images and descriptions
- Decent organic performance (even if it’s slow)
You can also push new launches or trending items that need a visibility boost.
2. Campaign Structure
It’s important to group products in a way that makes sense. You can create separate campaigns for:
- Bestsellers
- New launches
- Discounted collections
- Category-specific items (e.g. dresses, kurtas, etc.)
This lets you track performance better and control budgets more clearly.
3. Bidding Optimization
Myntra uses a cost-per-click model. You set how much you’re willing to pay when someone clicks your ad. But higher bids don’t always win. Relevance matters too.
Start with moderate bids. Monitor the impressions, clicks, and conversions. Adjust weekly. No need to overspend from day one.
4. Budget Planning
Set your budget based on product priorities. You don’t need to promote everything. Focus on 20–30% of your catalog at a time, rotating based on seasons or events.
Also, spread the budget across the month. Don’t spend it all in the first 5 days unless you’re targeting a big sale event.
5. Placement Types
Your ads can show up in:
- Search results (when users type in keywords)
- Category pages (e.g. ‘Men’s Footwear’)
- Homepages or sale event landing pages (if part of campaigns)
Each has a different cost and visibility level. A mix of placements usually works best.
Best Practices to Get the Most Out of PLAs
You’ve set up your campaign. Now what?
Here’s how to make sure you get the best results.
1. Fix Your Product Listings
Before you spend money on ads, make sure your listings are strong.
- Title: Clear, keyword-rich, and accurate
- Images: High-quality, styled, and multiple angles
- Descriptions: Concise and helpful
- SEO Tags: Include relevant search terms
You don’t want to drive traffic to a listing that doesn’t convert.
2. Plan Around Big Events
Myntra has regular high-traffic periods, like EORS, Big Fashion Festival, Diwali sales, etc.
Start planning campaigns 2–3 weeks before these events. Build momentum early, and push harder during the peak.
Distribute your budget across pre-hype, event days, and post-event. This gives you a better cost per result.
3. Watch These Key Metrics
Data is your best friend. Here’s what to track:
| Metric | Why it Matters |
| CTR (Click Through Rate) | Shows how well your ad attracts attention |
| Conversion Rate | How many visitors are buying |
| ROI | Is your spend profitable? |
| Add-to-Cart Ratio | Are people interested even if they don’t buy? |
If one of these drops, look at your product images, pricing, or the ad copy.
Real Example: Sage by Mala
Let’s talk about a brand we worked with: Sage by Mala.
They had decent products but weren’t getting enough visibility. We started running PLA campaigns in December 2024. We picked high-margin, fashion-forward products and launched targeted ads just before the new year.
By March 2025:
- Their revenue increased by 3.5X
- Average CTR improved by 41%
- ROI went up by 62%
They didn’t change the catalog, but we changed the way they pushed it.
Common Mistakes Brands Make with PLAs
Even experienced brands mess this up. Avoid these traps:
1. Wrong Budgeting
Don’t spread your budget too thin. Focus on fewer products but promote them properly. Also, don’t overbid early. Start small, analyze, then scale.
2. Weak Listings
You’d be surprised how many brands promote products with missing images, bad titles, or no sizes available. Always audit your catalog before running ads.
3. “Set It and Forget It” Mentality
You can’t just launch a campaign and leave it. Things change every week, like costs, competition, traffic. Review your PLA performance every 5-7 days.
Why Doing It All Alone Doesn’t Always Work
Managing Myntra Product Listing Ads needs time, data handling, and constant attention. Many founders or marketers try to manage it on the side. But that leads to missed chances.
Running a brand is already full-time work. A dedicated Myntra account management service brings structure to your campaigns, consistency in tracking, and smart scaling over time.
It’s not about spending more. It’s about spending smarter.
Final Thoughts
Product Listing Ads don’t do overnight magic, but they are extremely powerful when used right.
They give your products the boost they need on a platform that thrives on discovery, trends, and visibility. Whether you’re stuck with slow sales or planning to scale, PLAs can push you forward.
Focus on great listings. Target the right products. Monitor your metrics. Plan around events. And never stop testing.
Growth on Myntra doesn’t just happen. It’s built- one smart campaign at a time.
Want to scale faster with expert help?
Book a discovery call with Amazure Solutions to see how we can take your Myntra growth to the next level with strategic PLAs and smarter campaigns.
FAQs About Product Listing Ads on Myntra
Q1: What are Product Listing Ads (PLAs) on Myntra?
A: PLAs are paid ad spots that help your products appear in search results and browse sections on the Myntra app. They’re great for improving visibility and getting more clicks.
Q2: How much should I spend on PLAs for Myntra?
A: Start with a test budget based on your top-performing products. You can adjust based on metrics like click-through rate (CTR) and return on ad spend (ROAS).
Q3: Do PLAs work for small brands?
A: Yes. Even newer or niche DTC brands can use PLAs to grow visibility if campaigns are well-targeted and the catalog is optimized.
