The world of luxury fashion is evolving quickly in India- and AJIO Luxe is leading that change. As a premium fashion marketplace in India and the luxury wing of AJIO, this platform is where style, exclusivity, and storytelling come together. Whether you are a homegrown label or an international fashion house looking to enter India’s luxury eCommerce space, AJIO Luxe onboarding is a big opportunity. But it is not as simple as just signing up.
Unlike regular marketplaces, AJIO Luxe does not onboard every brand that knocks on its door. The curation process for onboarding on AJIO Luxe filters its offerings carefully to maintain a consistent, premium experience for its shoppers.
To simplify these steps, you can partner with trusted AJIO Account Management Service providers like Amazure Solutions, who offer end-to-end AJIO onboarding support- from account creation and approval to optimized product listings and catalog management.
This is your step-by-step guide to understanding AJIO Luxe’s onboarding process and making the cut.
Understanding AJIO Luxe’s Brand Philosophy
Before skipping to the checklist, it is important to understand what AJIO Luxe stands for. This gives context to why the AJIO Luxe seller onboarding process is more selective than other platforms.
AJIO Luxe is the luxury wing of AJIO, created specifically for customers looking for premium products with a sense of exclusivity. Unlike general marketplaces, AJIO Luxe is not about discounts or volume- it is about offering a refined, high-quality shopping experience in the luxury eCommerce India landscape.
It serves urban, fashion-forward, digitally savvy users who care about what they wear and how they buy it. These users expect well-made, stylish pieces with a backstory. They are not just shopping- they are curating their wardrobes.
AJIO Luxe stands apart because of its commitment to:
- Premium design and craftsmanship
- Story-driven brands
- Limited collections and exclusivity
- Aesthetic presentation and seamless customer experience
For any brand that wishes for AJIO Luxe onboarding, understanding this foundation is key.
Brand Curation Criteria at AJIO Luxe
This is where things get specific. Every brand should go through AJIO Luxe seller requirements before initiating the onboarding. AJIO Luxe’s curation process filters only the most premium, authentic labels.
Let’s explore the AJIO Luxe brand criteria that define successful onboarding.
Price Points and Market Positioning
Before onboarding a brand, AJIO Luxe looks at whether your pricing matches its AJIO Luxe price point expectations. The products must feel luxurious- not just in quality but in price presentation.
Your prices should:
- Reflect exclusivity: You are not competing with mass brands.
- Avoid overpricing: Luxury needs to feel justified.
- Align with the audience’s willingness to pay: Typically, ₹3,000–₹15,000+ depending on category.
Positioning also matters. Your brand should be clearly premium. If your website, marketing, and previous platform presence suggest mass market, AJIO Luxe may not see a fit.
Tip: Review your competitor set. If your direct competitors are already on AJIO Luxe, it is a good sign that your pricing and positioning may match.
Design Quality and Product Excellence
This is non-negotiable. AJIO Luxe looks for exceptional product design and execution.
Your products need to stand out in terms of:
- Craftsmanship: Stitching, structure, and detailing must feel high-end.
- Materials: Natural fabrics, high-quality synthetics, genuine leather, premium finishes- these all matter.
- Function + Form: Your design must be beautiful, but also wearable and relevant to current trends.
Design quality is not just about the product- it is also about how you present it:
- Clean, high-res images shot on models or flat lays with a premium feel
- Detailed product descriptions, including material, care, fit, and styling tips
- Styling consistency across your range
This section is where most brands fail. AJIO Luxe expects brands to meet the standards of premium international or niche luxury brand onboarding India.
Brand Story and Heritage
A brand with a voice stands out. AJIO Luxe loves that.
This platform looks beyond the logo. It wants brands with:
- A clear story: Who are you? Why do you exist? What do you stand for?
- Cultural or design heritage: Even if you are new, your roots should show in how you design and speak.
- Unique voice: AJIO Luxe’s shoppers are buying into a lifestyle. Give them a reason to care about your brand.
Your story does not have to be decades old. What matters is authenticity and clarity.
Tip: Make sure your voice reflects a brand story in luxury fashion- across your site, social media, packaging, and imagery. Consistency builds trust.
Digital Presence and Marketing Strength
AJIO Luxe expects you to be digital-ready. You do not need to be a marketing giant- but you do need to look polished and active, but you do need to meet the AJIO Luxe digital presence requirement.
Here is what they evaluate:
- Social media presence: Are you active on Instagram or Pinterest? Are your visuals in line with luxury branding?
- Website and D2C experience: Is your own website clean, fast, and well-designed? AJIO Luxe checks this.
- Engagement: Are you running campaigns, collaborating with creators, or building an audience?
They want to see that you can create buzz on your own. This helps their platform because your audience becomes their audience.
Exclusivity and Distribution Control
AJIO Luxe is highly curated. If your brand is everywhere, that exclusivity drops.
They prefer brands that:
- Are not listed on too many discount-heavy platforms
- Have exclusive collections or limited drops just for AJIO Luxe
- Can control their pricing and discounting strategy
This helps AJIO Luxe maintain its AJIO Luxe exclusivity standards.
If you already work with multiple marketplaces, think about what you can do exclusively for AJIO Luxe.
Sustainability and Ethics
Sustainability is becoming more than a trend- it is a new baseline.
AJIO Luxe does not require every brand to be 100% sustainable, but:
- Transparency in supply chain
- Ethical labor practices
- Low-waste production or recycled materials
…are all strong plus points.
If you are among the many sustainable fashion brands in India, highlight your eco-friendly fabrics, low-impact dyes, or handmade techniques. These points build trust and fit well with the modern luxury buyer’s mindset.
Operational Readiness
Great branding and design can open doors- but your backend needs to work too.
AJIO Luxe will look at:
- How ready you are with GST, trademarks, and documentation
- Your ability to upload and manage a high-quality catalog
- Stock planning, returns, and packaging standards
- Customer experience: They expect fast dispatch, premium packaging, and clear sizing
Tip: Think of onboarding like preparing for a boutique. Every detail- inventory, display, staff- should be under control.
AJIO Luxe’s Onboarding Experience: What to Expect
Getting listed on AJIO Luxe does not happen overnight. But the experience is structured and supportive.
Here is what the AJIO Luxe seller registration process usually looks like:
- Step 1: Share your brand profile with AJIO Luxe’s buying team
- Step 2: If shortlisted, you’ll be asked for samples, lookbooks, pricing info, and catalog
- Step 3: Brand evaluation against internal style + price benchmarks
- Step 4: Documentation, terms of trade, and tech onboarding
- Step 5: Virtual boutique setup (images, listing structure, etc.)
AJIO Luxe also offers:
- Expert guidance on cataloging and merchandising
- Banner placement opportunities for key events
- Access to premium packaging and logistics
Once onboarded, your brand becomes part of a curated space where shoppers expect and pay for quality.
Summing Up..
If you are wondering how to sell on AJIO Luxe, it starts with meeting their high standards, which means treating fashion as art, story, and experience- not just as a product.
Getting listed may take effort- but the rewards are long-lasting.
We’ve helped brands like RNG Safawala and The Dapper Lady get listed on AJIO Luxe – guiding them through every step of the process with our tailored onboarding and listing support.
If you need expert guidance navigating the process, our team at Amazure Solutions is here to help you – from market research and keyword optimization to writing conversion-focused descriptions – we help fashion brands grow faster on AJIO Luxe.
